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Aluminosilicate glass is a specialized material known for its hardness, impact resistance, and scratch resistance, making it ideal for smartphone and tablet displays. Though several manufacturers produce this type of glass, Corning’s Gorilla Glass dominates the market, appearing in devices from nearly all major OEMs except Apple (which uses Corning’s exclusive Ceramic Shield glass).1
The consumer electronics display glass market includes several differentiated products:2
Our analysis indicates Corning’s dominance extends across the global smartphone market. Of the top global smartphone manufacturers, only two (Vivo and Huawei) do not use Corning’s glass. This gives Corning a 72% market share in the global aluminosilicate glass market for electronic devices, which would rise to 80% if Apple’s Ceramic Shield (also manufactured by Corning) were included.4
Corning’s main competitors—Schott (producing Xensation glass)5, AGC6 (producing Dragontrail glass)7, and smaller players like Avanstrate—cannot effectively challenge Corning’s dominant position due to long-term exclusive contracts.7
In November 2024, the European Commission (EC) opened an investigation into Corning’s potential abuse of its dominant position in the aluminosilicate glass market.8 The EC identified several concerning practices:
In a significant development, Corning has already offered to waive all exclusive dealing clauses in its current agreements with OEMs and finishers worldwide, committing not to use such clauses in future agreements for a period of nine years.10 While these commitments don’t constitute an admission of liability, they suggest Corning recognizes the strength of the EC’s case.
Source: Fideres Analysis of StatCounter data
The relevant product market is aluminosilicate glass for electronic devices. Using the hypothetical monopolist test (HMT), we conclude that a SSNIP (small but significant non-transitory increase in price) would not cause sufficient switching to alternative products like soda-lime glass or tempered glass.11
This market definition excludes Ceramic Shield glass, which is exclusively available to Apple through its partnership with Corning, meaning other OEMs cannot substitute to it.12
Our analysis indicates the geographic market is global. If faced with a SSNIP from a glass supplier in one region, OEMs could and would switch to suppliers in other regions, provided the product quality remained consistent.13
Corning’s dominance in aluminosilicate glass has enabled it to impose exclusivity requirements and penalties on customers who source glass from competitors. This conduct restricts competition in three key ways:
This anticompetitive conduct harms three groups:
Our analysis reveals that Gorilla Glass is consistently more expensive than rival brands.14 We examined replacement costs for models sold by the same OEM but using different glass types, confirming significant price disparities:
Brand | Model | Launch Date | Glass Type | Replacement Cost ($) | $ per inch3 |
---|---|---|---|---|---|
Huawei | P20 Pro | 03/2018 | Gorilla Glass 5 | $150.56 | $27.36 |
OnePlus | 9 Pro | 03/2021 | Gorilla Glass 5 | $172.74 | $27.25 |
Huawei | P10 Plus | 04/2017 | Gorilla Glass | $112.00 | $22.68 |
OnePlus | 7T | 09/2019 | Gorilla Glass 5 | $107.21 | $18.06 |
OnePlus | Ace 2V | 03/2023 | Asahi Glass | $98.88 | $16.31 |
Huawei | Nova 13 | 10/2024 | Aluminosilicate glass | $40.59 | $7.71 |
Source: Fideres Analysis
To calculate damages to US consumers, we estimated the volume of commerce of Gorilla Glass using two approaches:
Applying a 10% overcharge scenario and focusing on the US market (estimated at 46.3% of global revenue),17 we calculate damages between $177-210 million for 2021-2024. Including a pre-judgment run-off period (5 years total), damages would range between $221-263 million.
Damages to US Consumers | Approach 1 (earning calls) | Approach 2 (Mizuho report) |
---|---|---|
Gorilla Glass Global Revenues | $956M | $1,136M |
Gorilla Glass US Revenues | $443M | $526M |
10% Overcharge (4 years) | $177M | $210M |
10% Overcharge (5 years) | $221M | $263M |
Source: Fideres Analysis of Corning and Bloomberg Data
Following the same methodology, we calculate damages for European consumers. Total damages are estimated between $128 and $152 million (€112 ~ €133 million) for a four year period.
Damages to European Consumers | Approach 1 (based on earning calls) | Approach 2 (based on Mizuho report) |
---|---|---|
Gorilla Glass Global Revenues | $956 M | $1,136 M |
Gorilla Glass Europe Revenues Estimates | $320 M | $381 M |
10% Overcharge over 4 years | $128 M | $152 M |
10% Overcharge over 5 years (incl. pre-judgement run-off period) | $160 M | $190 M |
Source: Fideres Analysis of Corning and Bloomberg Data
We estimate 90-100% of the overcharge is passed on to final consumers. Multiple studies by competition authorities confirm that industry-wide cost pass-through rates between wholesale and retail stages are typically high, often above 80%.18 Our research draws on studies showing long-run industry-wide pass-through rates ranging from 72% to 165%, with most in the 80-100% range.
Corning has exercised its monopoly power in the aluminosilicate glass market to impose anticompetitive exclusive dealing arrangements, foreclosing competition and resulting in higher prices for OEMs and ultimately consumers. The European Commission’s investigation and Corning’s swift offer of commitments suggest the strength of the antitrust case.
Our analysis estimates significant damages to US consumers, ranging from $177-263 million depending on the time period considered. Given the high pass-through rates in the industry, this presents a compelling case for end purchaser class action complaints.
2 Display Glass Market Research Report 2032
3 https://www.gsmarena.com/kyocera_duraforce_pro_2-9407.php
5 Aluminosilicate Glass vs Gorilla Glass
6 What is Dragontrail Glass & List of Smartphones using it
7 Company profile – Company information | AvanStrate Inc.
9 https://www.concurrences.com/en/dictionary/fidelity-rebates and Fidelity Rebates (OECD, 2016)
10 2024-11-25_L1EOCELJ0IU7IM7H/Corning+IP_24_6061_en.pdf
11 bodyguardz.com/blog/5-things-to-know-about-aluminosilicate-glass.html
13 See how Schott, a Corning competitor, sells globally: Annual Report | SCHOTT
14 https://customglassmfg.net/blog/dragontrail-glass-vs-gorilla-glass/
15 See Corning Q4 2021 Earnings Call, see https://www.fool.com/earnings/call-transcripts/2022/01/26/corning-glw-q4-2021-earnings-call-transcript/.
16 Mizuho Securities USA, Industrial Research, Corning Incorporated, May 7, 2024.
17 We first look at Samsung share of smartphone sales by country, with the US accounting for approximately 36%. We then estimated the share of flagship Samsung phones attributable to the US (to exclude cheaper version that might be more popular in emerging markets), leading to a 57% share (values from AppBrain). Averaging the two, to be conservative, leads to 46.3%.
18 Microsoft Word – 524 OFT Cost Pass-Through Final R.docx (publishing.service.gov.uk) pp. 26-28.
Gabriele joined Fideres in 2022, while completing a Master of Public Policy at the University of Chicago as a Fulbright Scholar. He specialises in market regulation, focusing on competition in digital markets. At Fideres, he has contributed to cases of price fixing, monopolisation, MFN, multisided-markets, and algorithmic collusion. Before starting his Master’s program, Gabriele lived in Tokyo for five years, where he directed the monitoring and evaluation of one of Japan’s largest nonprofits. He speaks five languages, including Japanese, and is passionate about technology and innovation. Gabriele is also an “Economic Ambassador” to the Antitrust division of the American Bar Association (ABA).
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