Market Power in the Ivory Tower


Key Points

§  The five largest journal publishing firms account for as much as 70% of the published papers in certain subject disciplines

§  These publishers have recorded gross profit margins in excess of 60% for more than a decade, with cost of subscriptions increasing anomalously over the years

§  Journal prices have shown significant increase even though scientific communities provide the publishers with free content and review, effectively minimizing marginal costs

§  Fideres’s research shows that the journal publishing market exhibits many features common to collusive markets, including high barriers to entry and increasing market concentration


Background

In February 2019, University of California announced that they were terminating their subscription deal with the major journal publishing company Elsevier, noting that the cost of the publisher’s subscriptions was becoming unreasonably expensive.  According to the university librarian and economics professor Jeffrey MacKie-Mason “The prices of scientific journals now are so high that not a single university in the U.S. — not the University of California, not Harvard, no institution — can afford to subscribe to them all". 

Academic libraries account for approx. 70% of journal publishing revenues and are the largest group of purchasers of journal subscriptions. Scientific, Technical and Medical (“STM”) publishing includes formal and informal elements such as journals, articles, books, conference presentations, pre-prints and digital objects. 

Journals form a significant part of the STM publishing market and account for approx. 38% of total revenues generated in this sector. In 2017, the global STM journal publishing market revenues was estimated to be approx. $9.9bn.

Journal Publishing Cycle

When an author wants to publish an article, they submit it to journal editors, who coordinate the peer-review process and get the article ready for publishing with the journal publisher.  The publisher either directly or indirectly (through agents) sells the journal to libraries, who make it available to the readers.  There are mainly two types of journals – open access journals, where publishers provide the articles free of charge, and regular journals paid by subscription. In most cases, open access journals charge a publication fee to the authors. 

Anticompetitive Markers

Plus Factors

In the absence of a “smoking gun” proving collusion, courts often consider a range of pro-collusive characteristics in a given market to assess the likelihood of anticompetitive conduct. Collectively, these are known as “plus factors.” Among other potentially relevant factors, the list includes:

§  High market concentration - The market for journal publishing is highly concentrated. In the Natural and Medical Sciences (NMS) and Social Science and Humanities (SSH) fields, the top five publishers have increased their combined market share from 10-20% to more than 50% over the past 30 years

§ Market share stability - The market share of the top five publishers in some subject disciplines (for example, the NMS journal market) have remained stable at around 50% for the last decade.We estimate the above-ground drainage and the below-ground piping systems market in the UK to be worth more than £250m per year in terms of revenues.

§ Barriers to entry - Academic research also shows that academic publishing mergers and acquisitions are generally associated with price increases of journals.  The sector has been characterised by significant horizontal and vertical integration in the last two decades, which has limited the capacity for new publishers to enter the market.

Anomalous Pricing Patterns

These plus factors are accompanied by other market characteristics that suggest inflated pricing in the sector. The mean price per article across all subject disciplines increased by 134% over the period 2003-2019, particularly 22% between 2013 – 2019.  We observe significant price increases even after adjusting for relevant producer price indices (“PPIs”) related to publishing.

Potentially Excessive Profits

Publishers neither pay for the provider of the underlying content (authors) nor for the quality control (peer review).  Fixed costs for journals mainly comprise of manuscript preparation and review, both of which are provided free of charge by the scholarly community. On the publishers’ side, average fixed costs range from $20 - $40 per page, which doesn’t explain open access publication fees as high as $5,000.  With electronic publishing, the marginal costs of any additional subscription to the publisher are estimated to be zero. 

Given the above factors, it is unsurprising that publishers consistently report high profit margins. The average gross margins of the three publicly traded publishing companies is shown below. These margins have stayed above 64% and has consistently increased over the years between 2009-2017.

Conclusion

The journal publishing market exhibits significant price increases and high profit margins, along with plus factors facilitating collusion. Complaints alleging anticompetitive conduct in the journal publishing industry have already been made with British and European regulators.

We await the outcome of these investigations with interest. It remains to be seen whether subscription prices drop in the face of increasing public scrutiny, or whether US subscribers will seek to recover losses through the courts in the future.