Dr. Chris Pike will provide independent expert economic advice as part of the advisory council to the class representative, Liza Lovdahl Gormsen, in her £2.2billion claim on behalf of 45 million UK Facebook users. The claim states that Facebook abused its market dominance to strike an unfair bargain with users, imposing terms and conditions on a take it or leave it basis to access its social network in exchange for users’ highly valuable personal data, and zero monetary recompense.