Dr. Chris Pike will provide independent expert economic advice as part of the advisory council to the class representative, Liza Lovdahl Gormsen, in her £2.2billion claim on behalf of 45 million UK Facebook users. The claim states that Facebook abused its market dominance to strike an unfair bargain with users, imposing terms and conditions on a take it or leave it basis to access its social network in exchange for users’ highly valuable personal data, and zero monetary recompense.
Chris joined Fideres in 2021. Chris holds a PhD, an MA and BA in Economics from the University of East Anglia. At Fideres Chris has provided expert economic advice on class action complaints against Amazon, Facebook and Apple. He has written expert reports, developed models to quantify damages, and developed analysis of market definition and abuse of dominance (monopolization) in digital aftermarkets and multi-sided platforms.
Before joining Fideres, Chris spent 7 years as a Competition Expert for the OECD where he led the economic thinking on antitrust in digital markets, as well the role for competition law in delivering inclusivity. He published numerous papers and led a working party of the OECD Competition Committee in developing new international standards on competitive neutrality and competitive assessment in light of the digitalization of the economy.
Chris has advised the UK Government’s Department of Trade & Industry on the benefits of competition policy, and the UK Competition Commission (predecessor to the Competition and Markets Authority) on digital mergers, retail market investigations and competition cases. He was an advisor to the Co-operation and Competition Panel on mergers, market studies and antitrust in publicly-funded healthcare markets, and later became Director of Competition Economics at the UK Healthcare Regulator. Chris is a founding member of the Centre for Competition Policy of the University of East Anglia. He remains an associate of the Centre, a member of various advisory boards at non-profit making organizations, and peer reviews papers for the Journal of Competition Law and Economics & the Journal of Antitrust Enforcement.